20 Ad Writing Tips For Dummies

Try out the following tips for writing ads. They just may help you get the results that your business needs to succeed.

1. First, any ad you create should arouse the reader’s curiosity and most of all should provoke them to take action. Keep in mind that most people will respond to an ad if they believe that they actually need what you are advertising.

2. Keep your ad limited to the number of words allowed for the type of advertising you are using, such as ezine ads, classified ads, etc. Avoid going over the limit or your ad will be shortened which will make it look unprofessional.

3. Make sure your ad contains lots of white space, easy to read fonts, and clear graphics or pictures.

4. Your title or heading is the determining factor whether your ad gets read. People have been exposed to tons of ads on the internet so be aware of how your ad is presented. Your headline should be appealing to the reader and offer some benefit.

5. A title should be short and to the point, avoid too much hype. Tell your readers exactly what is in the ad and avoid words that are used all the time like money, cash, etc.

6. A good way to attract attention to your ad is by using quotation marks and quoting someone in your headline.

7. Try using "How to," "Last chance," "Now!" "Amazing," "Announcing," and others in your headline. They worked in the past and will pull in readers for you now.

8. Another heading idea is to ask a question or include action words. Keep your headings short, max of seven words is a good idea.

9. Always have a web page set up other then your main web page for your visitors to go to once they read your ad. That way the information will be targeted for that specific ad.

10. By setting up a specific page for your ad you will be able to track how it is doing. Testing your ads will determine which ones to continue using and which to trash.

11. Before writing any ad, do some research by reviewing other ads related to your business. When looking at other ads as, what caught my attention? Why did I like it?

12. All ads should be targeted to a specific niche. Before you write an ad understand what you are promoting. The more focused your ad the better the response.

13. Offering something free in your ad will usually catch the reader’s attention. You could offer a free e-book, article or something related to your ads topic.

14. People will not read ads that are long. Use descriptive words and just say what you’re offering, pique the reader’s curiosity.

15. Avoid using all caps. How come? It is considered rude and is the same as shouting, not to mention it is very hard to read.

16. Contact information in your ad is a good thing, how many ads have you seen where the writer is afraid to include enough contact info? You should always end your ad by telling the reader how to respond. Keep it simple and easy.

17. One reason for poor responses is because people do not proof read their ads.

18. It's important to test your ads to help determine if they are working. Even though it may take more time and effort, try to set up a web page for your ad and track the responses through your pages statistics.

19. A good ad will create an emotional desire for your reader to do more. This desire could be to make more money, have better work habits, etc. Make your readers feel something and they will want to get more information for your offer.

20. The best ads come from people who pay attention to what others are writing. Every time you see a good ad, write it down, save it. When you need new ideas, look at these ads for inspiration.

Stay up to date with the ad writing methods that are currently being used and with what is working and not working.

Writing ads is one of the most important tasks that you will do for your online business.

If you have the ambition to succeed and keep practicing then people will start contacting you to find out about your opportunity and you will succeed!

There are many proven, free advertising resources available to anyone who would take the time to learn how to use them.